Find the best quotes by Anita Elberse.
With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success…
Think about trailers you see in theaters. If you’re seeing a Warner Bros film, the studio might have three of the five trailers. So having…
The average movie-goer in this country sees six films in a year. That’s one every two months. What the studios are trying to do is…
Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales…
Media companies’ hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.
Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and…
In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge investments.…
If you’re a film studio, you’re making a movie for a foreign market. You’re pursuing ideas that travel well. It changes the movies we see…
If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, ‘Let’s have the artist…
I spend way too much time watching television, going to sports games, going to movies. It struck me that there’s an awful lot of data…
For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was…
Because making movies is such an expensive endeavor, other media such as books and comics have long been a more feasible way to experiment with…
Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees…
When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.
What you get when you put all your resources behind a product, is you get everyone to join in.
One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.
Most of my colleagues have research awards on the shelf. I have party invites.
No one disputes that online businesses offer much more variety than their analog counterparts.
It’s really not fun to have seen a movie that you want to talk about, and you can’t find anyone else who’s seen it.
As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not getting fatter in…
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