Find the best quotes by Sheena Iyengar.
In America we tell our parents to bring their child home and put him or her in a crib; as they get older, children sleep…
I could wear makeup today, and one person would say it looks bland, another would say it looks fake, and another might tell me I…
Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many…
If you have the feeling of choice, if you feel free, you will be better off. And when I say better off I mean that…
If we ask for more and more material for the construction, i.e. more and more choice, we’re likely to end up with a lot of…
Being a Sikh meant having to do what Mom and Dad said, and going to temple, and Mom and Dad choosing who I would marry.…
When companies try to guess what consumers want, they essentially make the choice for consumers.
When I was very young, my background as a Sikh-American made me aware of the tensions that underlie choice.
I’m a great believer in the idea of not choosing based on our taste.
There are times when the presence of more choices can make us choose things that are not good for us. For me the clearest example…
Knowledge should be a public good, and I want my ideas to have as much exposure as possible.
What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in…
We’re born with the desire, but we don’t really know how to choose. We don’t know what our taste is, and we don’t know what…
The expansion of choice has become an explosion of choice.
Choosing is a creative process, one through which we construct our environment, our lives, ourselves.
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.
As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that…
Choice is more than picking ‘x’ over ‘y.’ It is a responsibility to separate the meaningful and the uplifting from the trivial and the disheartening.…
When you’re choosing furniture for your home that’s supposed to express who you are, what you are also saying is you want other people to…
Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think we should make…
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