Find the best quotes by Raymond Loewy.
The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of…
My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult…
In every phase of the automotive industry, certain factors have been more important than all others in relation to the way the automobile has looked.…
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Between two products equal in price, function and quality, the better looking will outsell the other.
American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.
The public may admire a corporation for its impressive size. Who in the United States doesn’t? But when a business, however gigantic, gets smug enough…
I alienated the automotive industry by saying that cars should be lightweight and compact.
The automobile is an American cultural symbol.
Noise is a parasite. Anything noisy is poorly designed.
The world is filled with archaic objects – mailboxes which look like alarm boxes, banks which look like places to break out of rather than…
I’ve been accused of being a shell designer – you start with a machine and enclose it. But in many cases, the shell is essential.…
The American automobile has changed the habits of every member of modern society.
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