Find the best quotes by David Ogilvy.
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy…
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of…
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent…
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent…
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do…
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or…
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that…
The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose… the vast majority of editors are incorruptible.
Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if…
I do not regard advertising as entertainment or an art form, but as a medium of information.
Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
If it doesn’t sell, it isn’t creative.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed.…
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